Strategy, creative direction and brand identity for Lœder Projektet (Danish for "The Leather Project").

branding agency cover picture, branding, digital design, visual identity, web design, graphic design, marketing collateral, ux, ui, branding studio

Rebirth of the art of craftsmanship

Lœder Projektet's mission is to keep the traditions of the old crafts and knowledge about the factory's production of leather and leather products alive, in order to support Danish craftsmanship and production.

Work we did

Research Brand Positioning Visual Communication Brand Identity Visual Identity Creative Direction

Project Lead

Alexandra Maracinaru

Creative direction

Kim Hul-Jansen is crafting all things leather in his small studio in Copenhagen. He tries to keep the traditions of the old crafts and knowledge about the factory's production of leather and leather products alive. He used to work at Arena Lædervarer, a  factory (when they existed in Denmark) being in charge of  the production of wallets and small leather goods, and at Bon Gout in charge of the manufacture of bags.

"Today, there are almost no leather goods factories left in Denmark. They have all without exception been eradicated by cheap products from e.g. China and India." says Kim.

Therefore we embarked on a journey together with Kim to position Lœder Projektet as the forgotten gem craftsmanship brand of the Danish (and Scandinavian) landscape.

logo design, branding, visual identity, packaging design, logo presentation branding for handmade leather bags
brown shoes, branding for artisan leather goods shop branding for leather goods shop

Brand Identity - Tone of voice

The monogram created for Lœder Projekt is a handwritten one. At first glance resembles the letter "H" that stands for "handcrafted", but at a closer look, the letter "H" is, in actuality, formed by uniting the capital "L" (Leather - Læder in Danish) with the letter "P" (Project - Projekt in Danish). We know that Danes have a fine eye for all things luxury but quality, therefore we had that in mind when creating the brand identity, the visual comunication and, most importantly, the messaging that LPH gives to its audience.

webshop design, ux, ui, logo design, branding, visual identity handbags and accessories branding, visual identity leather care branding, design of labels of how to take care of your leather bag tag design, label design, logo design, branding, prin design, packaging design

presentation design, mockups, branding, conditioning, messaging, branding
shopping bag design, branding, white shopping bag design, branding, black
poster design, advertisement on wall, branding for leather artisan brands
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