We began our work with ENRII Co. by identifying key trends and insights, and analyzing the target market's needs and expectations. After gathering all the information, we proposed several names that aligned with the brand's ethos and mission. After a thorough analysis, ENRII Co. was chosen as the brand name.
As a high-end conscious brand, ENRII Co. emphasizes that the right blend of nature and science leads to exceptional skincare results. We positioned ENRII Co. as a brand promoting mindful, sustainable skincare that combines natural elements with science for effective, eco-friendly products.
We designed ENRII Co.'s packaging to balance natural inspiration and scientific research. Clean, white packaging with minimalistic labels conveys key product information, emphasizing the scientific aspect while maintaining simplicity and sustainability. The goal was to give customers a clear understanding of the products' benefits and the science behind them.
We crafted a clean and minimalistic aesthetic for the e-commerce in tone with the brand and visual identity. The main focus was on creation a customer experience that would be easy to navigate and understand.
Invoking Nature
The tagline "Invoking nature" reflects the brand's balance of science and nature in skincare. It also suggests tapping into something deeper within ourselves, capturing the essence of ENRII Co.'s philosophy.
