Our Process

Your one-stop solution for effective business, branding and marketing

Our process is a thoughtful journey from getting to know your brand to shouting out its story to the world. Each phase is carefully crafted to echo what you stand for. We dive deep to understand your core, strategize to set you apart, design to catch eyes, and activate your brand in a way that creates a lasting impression, guiding you closer to a distinguished presence in the market with every step.

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branding process discovery phase, brand and visual identity, brand audit, competitive analysis, market research, target audience, persona development, buyer journey, waves, abstract design, red, black, lines, dots
branding process discovery phase, brand and visual identity, brand audit, competitive analysis, market research, target audience, persona development, buyer journey, waves, abstract design, red, black, lines, dots

Brand
Discovery

We start with a deep understanding of who you are, what you believe in, and who you are for. What do you have to offer the world, who needs to know about it, and why should anyone care. We identify what sets you apart and make sure that it resonates with the right people, creating a space for you to stand out in your industry.

Our approach to discovery is custom-made, based on the details of your project and how closely you want to collaborate with us. We use a set of tools to investigate and understand where your brand stands in the larger picture, and then create a plan for success. The discovery phase includes any combination of the following:

  • / Business Analysis
  • / Brand Analysis
  • / Audience Research
  • / Customer Journey
  • / Customer Experience
  • / Competitive Analysis
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        Core Messaging, Tone of Voice, Digital Strategy, Marketing Strategy, lines, red, black, matrix, codebar, abstract design

Brand
Strategy

The strategy phase is where we transform insights into action. Utilizing the valuable data gathered during the discovery phase, we develop a distinctive strategy for your brand. We consolidate this information into a comprehensive plan that guides your communication with the world. This plan also shapes creative and marketing choices and sets the course for long-term relevance and impact in your market.

During the strategy phase, we refine your trajectory using precise tools to ensure that every aspect of your brand's voice and vision is clear, compelling, and perfectly aligned with your goals. We explore and establish:

  • / Business Strategy
  • / Differentiation
  • / Positioning
  • / Tagline Exploration
  • / Messaging
  • / Brand Strategy
  • / Content Strategy
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Brand
Identity

As we lay the strategic groundwork, our next venture is to bring your brand's persona to life visually. Our experts engage in thorough research and meticulous testing to cultivate a visual identity that not only encapsulates your brand's core but also speaks volumes to your audience.

We recognize the crucial role of visual design in brand storytelling and collaborate intimately with our clients to create designs that are both purpose-driven and empathetic to consumer needs. Our design philosophy transcends personal taste, anchored firmly in the strategic foundation tailored for your brand. Our suite of visual interpretation services includes:

  • / Brand Identity
  • / Logo Design
  • / Type System
  • / Color Scheme
  • / Visual Identity
  • / Creative Direction
  • / Brand Guidelines
brand activation, web design, ui, ux, packaging design, web development, marketing collateral

Brand
Activation

This phase is where your brand strategy is catalyzed into action — our aim is to ensure your brand not only reaches but resonates with your audience. In partnership with our clients, we select design solutions that are in perfect harmony with their strategic vision, ensuring their brand's voice is heard loud and clear.

Recognizing the diverse design demands across different businesses and sectors, we bring a spectrum of design solutions to the table, tailored to meet the distinct challenges our clients face. Our activation services cover a broad scope:

  • / User Research
  • / User Experience
  • / User Interaction
  • / Web Design
  • / Web Development
  • / Social Media
  • / Digital Design
  • / Packaging
  • / E-commerce

Ready?
Let's Talk

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Get in touch ⏤ hello@brandiaq.com