HH Brand and Business Strategy, Brand Positioning, Brand and Visual Identity, Storytelling, Web Design

Founders and designers Helena and Hector met in 2012, when they were both studying at the University of Applied Arts in Vienna. They were both passionate about design and furniture, and they both had a strong desire to create beautiful pieces of that would last a lifetime.

Their vision for HH was rooted in the belief that there existed a community of like-minded individuals who shared their passion for the art of designing elegant and practical furniture. They founded the brand with the intention of cultivating a community of highly skilled and discerning furniture makers who shared their commitment to excellence, and who would take pride in being a part of a select and exclusive group of artisans dedicated to producing exceptional pieces.

They carefully curate a selection of designers who embody the same values, with the goal of creating a legacy of timeless and practical furniture pieces that are both beautiful and functional. By handpicking each designer featured on their platform, they ensure that their brand upholds the highest standards of excellence in the world of furniture design

Rather than simply naming the brand after its founders, Helena and Hector, we sought to pay tribute to their passion for design in a more meaningful way. By combining the words "homage" and "heritage", we aimed to create a name that not only conveyed a deep sense of respect for the craft, but also represented a legacy that would endure for generations to come. With this in mind, we chose the name Homage & Heritage as a fitting tribute to the brand's founders and their enduring story. By embracing this name, we have created a powerful narrative that sets their brand apart from other furniture brands and emphasizes their commitment to creating beautiful, functional pieces that will stand the test of time.

Visual Identity

After exploring various design concepts, we ultimately chose to create a monogram featuring two letters "H" - one in uppercase and the other in lowercase. This versatile monogram can be used with or without accompanying text, depending on the platform and the specific need. The design of the monogram was inspired by the imagery of a sturdy building with strong pillars, with the intersection of the two "H"s creating windows and also forming the shape of an ampersand in a sleek and minimalistic way.