Reviving and redefining slow-living furniture with the power of strategy, storytelling and design

We collaborated with Moku to develop a strategy that communicated their values of quality craftsmanship, sustainability, and intentional living to a discerning target audience. Through storytelling, visual identity design, and strategic planning, we redefined Moku's brand into a high-end lifestyle brand.

Moku creates heirloom pieces with a focus on quality, ethics, and sustainability. As a slow-living, solid hardwood furniture and lifestyle brand, Moku celebrates the simple life. Passionate about people, place, and process, they create future heirlooms that will be passed from generation to generation.

Work we did

Research Strategy Workshop Brand Strategy Positioning Content Strategy Visual Identity Creative Direction E-commerce Design E-commerce Development

logo design, branding, visual identity, packaging design, logo presentation branding for handmade leather bags

Moku arises from the blend of simple, functional Scandinavian design, married with the principles of Japanese philosophy. Moku represents a way of life, a philosophy that values slowing down and intentionality in an age of constant movement and fast-paced living.

branding for leather goods shop

In the early stages of the project, we embarked on a deep dive into Moku's brand to gain a comprehensive understanding of the market, the competition, and the customer experience. Our goal was to identify Moku's unique strengths and opportunities and build a strategy that would help them differentiate themselves from their competitors.

Through a series of strategy workshops with the whole team, we were able to establish Moku's mission statement, vision, business objectives, and values. We identified their brand archetype, designed their messaging, and created their tagline. Our approach was to position the brand as an approachable high-end, conscious furniture and lifestyle brand with a focus on slow-living and a blend of Japanese and Scandinavian design. By working collaboratively with Moku, we helped them refine their brand positioning and messaging, and refresh their visual identity. As a result, Moku is poised to increase brand recognition among their target audience, stand out from competitors, and create a memorable brand experience that resonates with customers.

webshop design, ux, ui, logo design, branding, visual identity branding for leather goods shop
branding for leather goods shop

By differentiating themselves as a high-end, conscious furniture and lifestyle brand, Moku can appeal to a discerning target audience, resulting in increased sales and revenue. We achieved this by identifying a gap in the market and positioning Moku as a brand that embodies quality craftsmanship, sustainability, and intentional living. To visually communicate Moku's values and brand positioning, we refreshed their visual identity. We helped Moku by refreshing their logo design, creating a new color scheme, and selecting typefaces that reflected their values and vision. Our aim was to create a visual language that was both timeless and modern.

webshop design, ux, ui, logo design, branding, visual identity

We designed a complete custom-made webshop for Moku that was aligned with their brand and visual identity. We improved the SEO score on the WooCommerce platform and implemented our custom-made design on a highly customizable WordPress WooCommerce. The webshop was designed to enhance the customer experience, while also reflecting the brand's new positioning and visual identity.

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branding for leather goods shop
concept written vertically on a background of a kitchen counter in brown and with lights and a bowl. Branding picture, visual identity of a furniture webshop the word design written vertically on a photo with chairs and lamps and tables, part of the brand and visual identity of the furniture brand HH

In addition to the customer-facing elements, we also took great care to optimize Moku's website for search engines. This included naming all the photos, meta descriptions, meta-data and alt texts to be SEO-friendly. We also resized, optimized and restructured the images for the web, reducing the loading time considerably. These optimizations have helped increase Moku's online visibility, resulting in increased organic traffic and higher search engine rankings. By taking a holistic approach to Moku's online presence, we were able to create a website that not only looks great but also performs exceptionally well in search engines, further enhancing Moku's online presence and ultimately driving more sales.

presentation design, mockups, branding, conditioning, messaging, branding
the word design written vertically on a photo with chairs and lamps and tables, part of the brand and visual identity of the furniture brand HH concept written vertically on a background of a kitchen counter in brown and with lights and a bowl. Branding picture, visual identity of a furniture webshop

Our collaboration with Moku resulted in a revived and redefined brand that resonateS with their target audience and emphasizes their values of quality craftsmanship, sustainability, and intentional living. The new brand positioning and visual identity helped Moku differentiate itself from its competitors and appeal to a discerning target audience. The new e-commerce website and SEO improved the user experience, resulting in increased traffic, longer time spent on the site, and higher conversion rates. With a new brand identity and custom-made webshop, Moku is now well-positioned for future growth and success in the high-end furniture and lifestyle market.

Mobile Version

poster design, advertisement on wall, branding for leather artisan brands
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