Moku’s repositioning and UX-driven digital transformation

We partnered with Moku to craft a brand strategy that communicated their commitment to quality craftsmanship, sustainability, and intentional living. Through immersive storytelling, refined visual identity design, strategic planning, and a complete digital transformation, we elevated Moku from manufacturer into a high-end, conscious lifestyle brand that resonates with discerning audiences.

Moku is a high-end furniture and lifestyle brand dedicated to craftsmanship and intentional living. Committed to quality, ethics, and sustainability, Moku creates heirloom pieces designed to stand the test of time.

Work we did

Brand Strategy Positioning Content Strategy Visual Identity Art Direction Brand Book E-commerce SEO

Timeframe

Sept — Jan 2022 — 2023

logo design, branding, visual identity, packaging design, logo presentation branding for handmade leather bags
presentation design, mockups, branding, conditioning, messaging, branding

When Moku approached us, they were more than just a furniture maker—they were artisans with a mission. But their brand didn't tell that story. So, we rolled up our sleeves and got to work.

branding for leather goods shop

Our goal was simple: elevate Moku from a manufacturer to a high-end lifestyle brand that stands for craftsmanship, sustainability, and intentional living. We began by redefining their brand strategy, carving out a niche where Scandinavian simplicity meets Japanese philosophy. This wasn’t just about aesthetics; it was about telling a story that resonated deeply with those who appreciate the finer things in life.

We didn’t stop at strategy. We crafted everything from the brand book to the e-commerce experience with precision, ensuring every element reflected Moku’s core values. Our design approach was both timeless and modern, creating a visual language that’s as enduring as their furniture.

webshop design, ux, ui, logo design, branding, visual identity branding for leather goods shop
branding for leather goods shop

But making Moku look good wasn’t enough. We ensured they were seen. Our SEO strategy transformed their website into a magnet for organic traffic, while the custom WooCommerce platform we built wasn’t just visually stunning—it worked flawlessly. The result? A website that doesn’t just function—it engages, converts, and leaves a lasting impression.

presentation design, mockups, branding, conditioning, messaging, branding presentation design, mockups, branding, conditioning, messaging, branding webshop design, ux, ui, logo design, branding, visual identity

Moku now stands out in a crowded market, known not just for their beautiful furniture, but for what they represent: quality, ethics, and a commitment to intentional living. With a brand that speaks to the heart and a digital presence that performs, Moku is well-positioned for future growth and success in the high-end furniture and lifestyle market.

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branding for leather goods shop
concept written vertically on a background of a kitchen counter in brown and with lights and a bowl. Branding picture, visual identity of a furniture webshop the word design written vertically on a photo with chairs and lamps and tables, part of the brand and visual identity of the furniture brand HH

Our collaboration with Moku resulted in a revived and redefined brand that resonates with their target audience and emphasizes their values of quality craftsmanship, sustainability, and intentional living. The new brand positioning and visual identity helped Moku differentiate itself from competitors and appeal to a discerning audience. The new e-commerce website and SEO improved the user experience, leading to increased traffic, longer site engagement, and higher conversion rates. With a refreshed brand identity and custom-made webshop, Moku is now poised for continued growth in the high-end furniture and lifestyle market.

presentation design, mockups, branding, conditioning, messaging, branding
the word design written vertically on a photo with chairs and lamps and tables, part of the brand and visual identity of the furniture brand HH concept written vertically on a background of a kitchen counter in brown and with lights and a bowl. Branding picture, visual identity of a furniture webshop
presentation design, mockups, branding, conditioning, messaging, branding

By repositioning Moku as a high-end, conscious furniture and lifestyle brand, we enabled them to connect with a discerning audience that values quality and sustainability. This work wasn’t just about creating a brand—it was about building a lasting legacy for Moku, ensuring that every piece they create and every story they tell continues to resonate for years to come.

Mobile Version

poster design, advertisement on wall, branding for leather artisan brands
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