Our Process

Your one-stop solution for effective business, branding and marketing

Our process is a thoughtful journey from getting to know your brand to shouting out its story to the world. Each phase is carefully crafted to echo what you stand for. We dive deep to understand your core, strategize to set you apart, design to catch eyes, and activate your brand in a way that creates a lasting impression, guiding you closer to a distinguished presence in the market with every step.

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branding process discovery phase, brand and visual identity, brand audit, competitive analysis, market research, target audience, persona development, buyer journey, waves, abstract design, red, black, lines, dots
branding process discovery phase, brand and visual identity, brand audit, competitive analysis, market research, target audience, persona development, buyer journey, waves, abstract design, red, black, lines, dots

Brand
Discovery

With every new project, our primary mission is to immerse ourselves in the essence of your brand. We delve deep to understand the heartbeat of your business—what you stand for and who you're speaking to. It's about pinpointing what makes you unique and ensuring that uniqueness resonates with the right people, carving a space for you to shine in your industry.

Our approach to discovery is bespoke, shaped by your project's specifics and how closely you choose to work with us. We deploy a suite of investigative tools designed to draw a clear, full-circle picture of your brand's standing and plot a course for triumph. These tools encompass:

  • / Business Analysis
  • / Brand Analysis
  • / Audience Research
  • / Customer Journey
  • / Customer Experience
  • / Competitive Analysis
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Brand
Strategy

The strategy phase is where insights evolve into action. With the rich data harvested from the discovery phase, we craft a strategy that’s as unique as your brand. We synthesize the information into a master plan that defines how you’ll speak to the world and informs every creative and marketing move. It's not just about plotting a course; it's about setting the compass for sustained relevance and resonance in your market.

This phase fine-tunes your trajectory with precision tools that ensure every aspect of your brand's voice and vision is clear, compelling, and perfectly aligned with your goals. We explore and establish:

  • / Business Strategy
  • / Differentiation
  • / Positioning
  • / Tagline Exploration
  • / Messaging
  • / Brand Strategy
  • / Content Strategy
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Brand
Identity

As we lay the strategic groundwork, our next venture is to bring your brand's persona to life visually. Our experts engage in thorough research and meticulous testing to cultivate a visual identity that not only encapsulates your brand's core but also speaks volumes to your audience.

We recognize the crucial role of visual design in brand storytelling and collaborate intimately with our clients to create designs that are both purpose-driven and empathetic to consumer needs. Our design philosophy transcends personal taste, anchored firmly in the strategic foundation tailored for your brand. Our suite of visual interpretation services includes:

  • / Brand Identity
  • / Logo Design
  • / Type System
  • / Color Scheme
  • / Visual Identity
  • / Creative Direction
  • / Brand Guidelines
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Brand
Activation

This phase is where your brand strategy is catalyzed into action — our aim is to ensure your brand not only reaches but resonates with your audience. In partnership with our clients, we select design solutions that are in perfect harmony with their strategic vision, ensuring their brand's voice is heard loud and clear.

Recognizing the diverse design demands across different businesses and sectors, we bring a spectrum of design solutions to the table, tailored to meet the distinct challenges our clients face. Our activation services cover a broad scope:

  • / User Research
  • / User Experience
  • / User Interaction
  • / Web Design
  • / Web Development
  • / Social Media
  • / Digital Design
  • / Packaging
  • / E-commerce

Ready?
Let's Talk

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Get in touch ⏤ hello@brandiaq.com