Our process

We're here to communicate why people should care about your brand as much as you do.

Our process consists of four phases: in-depth discovery, brand strategy and the strategic plan to follow, brand and visual identity design, and ultimately, brand activation.



It all starts with a deep understanding of who you are, what you believe in, and who you are for. We explore your vision, mission and values (or help you create them), because you need to be true to those principles in how you behave in all aspects of the business. We will pave the way for that to happen. Depending on the nature and scope of the project and your level of engagement with us, the discovery phase consitst of any combination of the following:

  • Internal audit
  • Consumer research
  • Competition analysis
  • Persona Development
  • Consumer Journey
branding process discovery phase, brand and visual identity, brand audit, competitive analysis, market research, target audience, persona development, buyer journey, waves, abstract design, red, black, lines, dots
branding process strategy phase, brand strategy, strategic planning, differentiation, tagline exploration, positioning, 
    Core Messaging, Tone of Voice, Digital Strategy, Marketing Strategy, lines, red, black, matrix, codebar, abstract design

Brand Strategy

In this phase of the process we take the foundings in the discovery, interpret them strategically, and deliver the action plan that will determine all the design decisions and further communication of the brand. (e.g.,for some brands printed collateral would make more sense than for others who need more of a digital-presence-only approach, and viceversa)

  • Differentiation
  • Positioning
  • Tagline Exploration
  • Core Messaging
  • Tone of Voice
  • Digital / Content / Marketing Strategy

Brand Identity

Once the strategy is developed and the foundation is laid, we move to interpreting your brand’s characterisctics in a visual way.

  • Creative Direction
  • Logo Design
  • Type System
  • Brand Colors
  • Visual Identity
  • Brand Application
  • Brand Guidelines
branding process design phase, Creative Direction, Logo Design, Type System, Brand Colors, Visual Identity, Brand Application, Brand Guidelines, brand identity, red, black, lines, dots, circles, waves, abstract design
red, black, lines, dots, circles, waves, abstract design, brand activation, web design, ui, ux, packaging design, web development, marketing collateral


Together with you, and according to our strategic plan for your brand, we will decide what is a good fit for your brand design-wise, and what makes sense (e.g. again, some businesses need packaging and print design, while others benefit more from a focus on digital presence).

  • UX/UI
  • Web Design
  • Web Development
  • Marketing Collateral
  • Print + Digital Design
  • Packaging Design

Stand for something.

And defend what you stand for, at every opportunity and touchpoint.

We help create sustainable brands that care about our common well-being and the legacy that we leave for the next generations to come

Build your brand build your brand black arrow

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Get in touchinfo@brandiaq.com