Our process consists of four phases: in-depth discovery, brand strategy and the strategic plan to follow, brand and visual identity design, and ultimately, brand activation.
It all starts with a deep understanding of who you are, what you believe in, and who you are for. We explore your vision, mission and values (or help you create them), because you need to be true to those principles in how you behave in all aspects of the business. We will pave the way for that to happen. Depending on the nature and scope of the project and your level of engagement with us, the discovery phase consitst of any combination of the following:
In this phase of the process we take the foundings in the discovery, interpret them strategically, and deliver the action plan that will determine all the design decisions and further communication of the brand. (e.g.,for some brands printed collateral would make more sense than for others who need more of a digital-presence-only approach, and viceversa)
Once the strategy is developed and the foundation is laid, we move to interpreting your brand’s characterisctics in a visual way.
Together with you, and according to our strategic plan for your brand, we will decide what is a good fit for your brand design-wise, and what makes sense (e.g. again, some businesses need packaging and print design, while others benefit more from a focus on digital presence).
And defend what you stand for, at every opportunity and touchpoint.We help create sustainable brands that care about our common well-being and the legacy that we leave for the next generations to come