Rebranding and digital for Olufs, the popsicle shop of Copenhagen

branding agency cover picture, branding, digital design, visual identity, web design, graphic design, marketing collateral, ux, ui, branding studio

Retelling the story of the popsicles

Olufs is a popsicle shop situated in the lovely neighborhood of Østerbro, in the city of Copenhagen. The name of the shop (and brand) comes from the street where the shop is placed on, Olufsgade. The popsicles are freshly made and of Italian artisan quality.

Work we did

Research Brand Strategy Brand Identity Landing Page Illustration Packaging

Project Lead

Alexandra Maracinaru Photography /Brandiaq /Olufs


In-depth brand, market and consumer research. We evaluated what the business and brand stand for, and used the findings to kickstart the strategy action plan.

yellow icecream branding, brand identity, playful design, colorful brand identity

Creative direction

One of the brand attributes that we ascribed to Olufs was “Artisan” as brand, but with a playful twist. We answered questions like: Why is Olufs here, who is the product for? Does Olufs stay relevant? How did the pandemic affect the brand? Is Olufs positioned appropriately for its ideal customer?

logo yellow, branding, visual identity web design ui, ux, call to action, design your own
chocolate popsicle illustration, design, branding, brand and visual identity, playful, dark brown, cute colorful popsicle with designed face, branding, brand identity, playful branding

Tone of voice and the web

Playful, youthful, full of life, but keeping it classy. That translated into the brand identity, specifically when communicating the logo, and when choosing the color scheme, as well as specific UI elements used on the hero section of the site.

branding presentation, brand and visual identity, color scheme, type system, branding web design, brand design, pink, red, green blue, hero section of a website website design, landing page design

Further brand and visual identity development

The logo is a word-mark with a bit of a twist: an incorporated popsicle as the letter “U”. This allowed for the logo icon to stand alone or be part of the ensemble. We also designed a badge for Olufs. The badge is crafted to be used when the circumstance would call for it.

black logo icon on a green background, branding blue cute ice cream branding, visual identity
pink ice cream branding, visual identity white logo icon onver a red background, branding
web design, branding web design, branding
label design, pacakging design, branding yellow popsicle, branding, illustration design
branding presentation, brand identity, type system, color scheme, web design
All projects Next project: LŒDER PROJEKTET
Back to top
Get in touch ⏤