Brand identity for Mama Africa, an NPO focused on African women and disease prevention

Positioning Mama Africa with a new brand and visual identity, as well as communication.

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Positioning an NPO focused on women



Mama Africa is a non-profit organization whose main goal is to build African women up, by creating awareness, getting them informed on disease prevention, and providing education for both adult women and little girls.

Work we did


RESEARCH BRAND POSITIONING VISUAL COMMUNICATION BRAND IDENTITY VISUAL IDENTITY



Project Lead


Alexandra Maracinaru

Creative direction

At Mama Africa they believe in the empowering of African women to recognize their value, beauty and purpose in life. This, in turn, creates leaders among women and helps others in taking the education path. The logo represents the NGO’s vision by displaying the image of a woman as Africa’s map. A beautiful serif has been chosen to become Mama Africa’s wordmark and to represent the beauty and elegance that women bring to the world.

african woman, advertising, visual communication, branding, brand design logo design, full logo for NGO
sticker design, branding, marketing collateral city poster, branding, brand design, brand identity, visual identity

Brand Identity - Tone of voice

We created a serious, yet optimistic tone of voice for Mama Africa, expressed by the vivid images and choice of colors, with a simple, plain but direct and easy to understand message. The NGO/NPO honors tradition, legacy and the authenticity of Africa, and we invoked those values and transmuted them into the brand identity so that it can evoke a feeling of belonging and relating to African women all over the world.

signage design, branding collateral, branding, brand identity, visual identity
fifth element design, marketing collateral, print design, branding, colors, orange, dark blue, brown, beige logomark, logo design, logotype, dark blue
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branding presentation, brand identity, color scheme, type system, branding, visual identity, stationery design
african woman loding hands, branding, tribe, heritage left side african woman loding hands, branding, tribe, heritage right side
metro signage design, branding, subway design, awareness campaign, brand campaign, street advertising
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