Ikea literally transformed the way people looked at their furniture and it is the perfect friend of a young couple who is just starting a family together. A house is not going to be made a home until it is furnished and well established. Ikea is helping youngsters do just that at affordable prices.
Although pronounced differently by one or another, who doesn't know Nike? Who doesn't own at least a piece of their clothing, snickers or anything else for that matter? The Copenhagen-ers had the privilege of getting quality at affordable prices. Nothing more, nothing less. And they "Just did it"!
As a trade exchange company, WTE (World Trade Exchange) had to match their look with their professionalism, trustworthiness and transparency. The guidelines were: keep the consistency of the brand by using the colors of the logo to design the whole website.
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