When the owners approached us, they came with a challenge: they were a restaurant that was planning to serve traditional Turkish food, but they didn't want to be perceived as "yet another kebab place".
They wanted their visual identity to be a word mark (a written version of their name) and they wanted it handwritten.
It had to be a shade of blue and as elegant as their future restaurant, while still keeping giving it a Turkish accent.
We decided that the best for them would be if we designed the business cards on a rounded rectangle instead of a regular one.
The branding approach and strategy when designing for Kosem were to be able to create the feeling of luxury, but with a touch of affordable, while taking the mind of the customer away from the regular kebab house, but into a "luksus" (premium) restaurant.
Kosem proudly won the award for the best restaurant in the city on its category, due to the great branding, together with their delicious food.
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