Branding for HM ECO

HM ECO comes from the combination of the words "homemade" and "ecological" or "ecology". Lucy, the of the brand and the maker of the products, is a health and beauty guru who took her vision further and created a homemade, handmade ecological cosmetic beauty and care line.

Lucy is creating miracles with her homemade beauty and care products. Her lotions, body oils, scrubs, lip and hair balms are fantastic. We enjoyed creating her brand, positioning the brand in its market, developing the visual identity, the messaging around her little, cute business and we enjoy the products even more!
After determining the strategy and the direction, we started the process of designing the visual identity by drawing the first sketches of the logo design.
The first sketches we have created for the visual identity of HM ECO, to include in the full branding  that Brandiaq has created for her.
We proceeded into vectoring the sketches and decided which one looked and felt the best for her and her target audience. We also made the decision on which color scheme should be used as part of her overall branding.
Vectorized version of the sketches made for HM ECO in the process of branding, as part of the visual identity.
We then proceeded to showcase a black & white version of the logo that could be used in additional advertising materials.
Black on white logo design made for HM ECO as part of their visual identity, from the branding that Brandiaq has created for them.
The full color logo design (part of the visual identity and branding provided by Brandiaq for HM ECO) presented on the actual packaging.
The color scheme #828735 and #3a2414 used for the HM ECO, as part of their visual identity and branding materials created by Brandiaq.
Presentation of the logo design and visual identity as part of the branding that Brandiaq created for them. The presentation includes packaging design made in a minimalistic way to adjust to the messaging.
Label Design with the logo design as the visual identity and part of the branding that Brandiaq has made for HM ECO.
The visual identity in its full color is used in most of the promotional materials, campaigns, on social media and print, as well as on most of the packaging.
Full color logo design for HM ECO, as part of their visual identity and branding made by Brandiaq
Example of a YouTube cover for a video presentation, which includes the logo design as the visual identity and part of the branding that brandiaq made for HM ECO.
Business card design and packaging made with the logo design on the front as the visual identity of the brand HM Eco, as part of their branding created by Brandiaq.
Presentation of essential oils, as part of the branding that Brandiaq created for HM ECO.
"I couldn't be happier! I went from a no name, no face, to a brand! The process has been incredible and they are just fantastic when it comes to giving the right advices and direction. You think you're too small for branding? Think twice. It makes all the difference in the world! Thanks Brandiaq, we shall work again!"
- Lucy, Owner at HM ECO
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