Kosem has its name from the Turkish one meaning "Your Corner". The restaurant is situated on the corner of a famous street in the Northen part of Copenhagen. They approached us for their branding before the restaurant opened its doors.
Branding, Positioning, Visual Identity, Messaging, Web Design, Graphic Design, Advertising
When the owners approached us, they came with a challenge: they were a restaurant that was planning to serve traditional Turkish food, but they didn't want to be perceived as "yet another kebab place".
They wanted their visual identity to be a word mark (a written version of their name) and they wanted it handwritten.
It had to be a shade of blue and as elegant as their future restaurant, while still keeping giving it a Turkish accent.
We decided that the best for them would be if we designed the business cards on a rounded rectangle instead of a regular one.
The branding approach and strategy when designing for Kosem were to be able to create the feeling of luxury, but with a touch of affordable, while taking the mind of the customer away from the regular kebab house, but into a "luksus" (premium) restaurant.
Kosem proudly won the award for the best restaurant in the city on its category, due to the great branding, together with their delicious food.
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